Top 8 Marketing CMS Platforms

By October 25, 2018

Nowadays developing a website is easier than before. The reason is multiple choices for platforms are available today. These platforms enable you to create almost any type of site you wish for your business. Due to a number of options available today, picking a right CMS (Content Management System) for a site has become more challenging. CMS is used to create and handle digital web content. Most CMS vendors offer a collection of solutions that provide ease of programming and designing customize web templates. When it comes to building a new website, choosing the right CMS is usually the most important decision you’ll need to make. Why? If you wish Google to rank your site highly, then you should have fresh, content managed and regularly updated site. While choosing the right CMS option factors to be kept in mind – it should be SEO-friendly, meets the latest web accessibility standards, intuitive, flexible enough to scale to your future needs and offers a solid ROI. In order to build or run a website based on a CMS no coding or programming knowledge is required. In reality, different CMS products require different technical skills (more or less), depending on the plugins /integrations, content types, amount of custom styling, last but not least size of website planning to deploy. Therefore various popular CMS now hits in all lists of top website platforms!

In this blog we’ll provide a breakdown of everything you need from the best CMS, and introduce you to the eight top CMS:

  • WordPress
  • Joomla
  • Drupal
  • Magento
  • Squarespace
  • Shopify
  • Prestashop
  • TYPO3

WordPress

As multiple marketing CMS available today, WordPress is a pioneer among all. WordPress is far and away the most popular modern CMS due to its active development and support communities on the Web. WordPress has the biggest catalog of optional feature themes and plugins of any CMS and can be customized tailored to meet any vision. The majority of people use it because of its user-friendly feature and it’s constantly improving itself. It is an Open Source publishing platform and Content Management System; numerous developers around the world can contribute to improving it. According to recent statistics, it has a market share of 59.9%. Website administrators can manage multiple websites and host content from a single dashboard. WordPress reviewers enjoy the quick implementation process and praise the breadth and availability of plugins and community expertise. Initially, WordPress started as simple blogging software but has developed as a fully functional CMS by using thousands of plugins, widgets and themes. Using CMS, you can download and install the software script, and create your blog/website easily. WordPress also allows free hosting for a new blog.

Joomla

Joomla is one of the names that come up most often alongside WordPress. According to recent statistics, it has a market share of 6.6%. It is the second biggest agent in the CMS marketplace after WordPress. Joomla is free and open source CMS providing templates, feature extensions, and a vibrant development community. One thing for which Joomla is renowned is its high-level security features, which ship out-of-the-box instead of as plugins. Joomla is easy to use, flexible and can be used to create a completely customized social network experience that integrates flawlessly into existing platforms. This platform also offers a variety of options when it comes to user management. This feature makes it a preferred option for membership-based sites. Also, Joomla also includes multilingual support for websites. Having this feature as a core you don’t need to use extensions or plugins to add more languages to your site. Joomla also enables you to use multiple themes or templates at once, for different types of content. It is ideal for social networking & smaller eCommerce due to its flexibility and versatility.

Drupal

Drupal is another name that comes in CMS Marketplace after WordPress and Joomla. It carries a lot of weight in discussions about the best CMS platforms. Drupal shines in the areas similar to Joomla. Drupal is a free, open source CMS and it was first CMS to utilize non-familiar concepts like extending the module functionality, themes that instantly adjust the appearance of a site. Drupal offers a wide spectrum of features and more flexibility out of the box than many alternatives. Like Joomla it also offers a very flexible system for dealing with custom post types. It also gives you a strong control power over your users and their permissions. It can also handle multi-lingual sites effortlessly. The other area where Drupal has its own class is its taxonomy system. Here it is more powerful than its competitors. Drupal is considered to be a more secure CMS platform than both WordPress and Joomla. But because of its complexity and opaque UI, it lags behind WordPress and Joomla in market share. It has a market share of 4.6%.

Magento

Today in the world of digitization online sales contribute to the bulk of the company’s revenue. Magento has a laser-focus on eCommerce. According to recent statistics, it has a market share of 2.4%. If your business falls into the eCommerce category, then Magento would be the ideal choice. It is being used widely at international level by leading big name brands. Magento provides robust security in the CMS space and focuses on designing customized e-commerce experiences. Therefore it’s both easy to use and powerful; it is suitable for marketing organizations and the clients they serve. Marketing promotion features, detailed reporting and customer service tools are all built in. Magento 2 has bought a lot of enhancements that make this CMS an excellent option for the one looking to build a large online presence. With responsiveness Magento allows its customer to access a site from any device. Magento 2 has improved the 2-step checkout process which in return improves UX and boost conversion rates. It also allows a merchant to create an email campaign in a couple of minutes.

Squarespace

Squarespace is one of the well-known CMS used for developing a website. It is a cloud-based solution offering more customization and code access. It is an ideal platform for individuals and small businesses that wish to sell online. It is a CMS that allows users to customize fonts, themes and structural elements such as the layout for an e-commerce store. It has a superior drag and drop interface that nobody can match. It comes with full email marketing integration and it varies from others of its SEO and customer relationship management toolkit. For marketing purpose, one of Squarespace’s strengths is its out-of-the-box analytics, which is ready to go from the minute you start. The templates are captivating and responsive, and allow you to experience optimized viewing especially on mobile devices. According to recent statistics, it has a market share of 1.5%. Squarespace appeals to many users within music, visual art and creative industries based on their elegant templates and the facility of adding images and other graphic elements.

Shopify

Shopify is all-in-one eCommerce solution. It allows you to build a fresh functional e-commerce store. It allows you to sell whatever you wish like services, goods, products both digital and physical. The main advantage of working with Shopify is that you can get started in minutes and begin serving your valued customers quickly. It allows almost every aspect of its templates to be altered in some way or the other. It allows you to change the functionality for the most parts of your site. With Shopify, you set things like the taxes, shipping, inventory settings and so on. Therefore it solves every boring aspect of the business. It is also an affordable solution. According to recent statistics, it has a market share of 1.8%. Shopify also provides support it means that if you ever encounter any trouble with this platform, you can simply contact the support team, and they will provide a solution.

Prestashop

Prestashop is open-source CMS solution. Prestashop is proficient and innovative e-commerce solution with all the features required creating an online store and growing your business. According to recent statistics, it has a market share of 1.3%. You can customize your store by selecting colors, logo and a design from among a selection of professional-looking themes. Drive your business by Managing your orders, products, customer relationships and track your statistics. It allows you to share your content and blog on the social networks to attract more visitors. Prestashop has a multi-lingual and multi-currency feature to sell globally having no borders. It provides add-on modules which extend the software’s built-in functionalities. By default, it provides a basic responsive theme. It allows users to install or develop their own theme which alters the display of website having the same content.

TYPO3

Now we have moved into the domain of lesser-known CMS platforms. Typo3 is a CMS with scalability as its main selling point, and it is ideal for enterprise-level websites. Like if you want to use a CMS to build an intranet, then Typo3 would be an amazing choice. This CMS is perfect for users who have some experience when it comes to web development, and it’s not a suitable match for smaller, simple websites. Along with multilingual support, Typo3 has a lot of rich features. You can save a lot of work by running multiple websites from a single installation. It is recommended to use Typo3 if you need to manage several sites that fall under the same category. According to recent statistics, it has a market share of 1.5%. Using Typo3 you can share extensions, templates and users too among your sites, which is something that other CMS don’t have.

Conclusion

As you can see, there are a lot of options if you’re wondering which of the top website platforms is going to match your requirements. For instance, there are diverse popular CMS you might consider when building a business website, an e-commerce store, a blog, and more. The thing that really matters when choosing a CMS is that your team can navigate the user interface, add and manage content without engaging a developer’s assistance and that it is tailored to meets your business goals. A good CMS not only makes your site speed up to maintain but makes it more rewarding to grow your team and implement the most of your innovative ideas. There are many popular CMS platforms that are quite universal and can run any type of website – WordPress being the perfect example here. However, your choice may vary, so we endorse that you test more than one CMS before settling down with your final decision. So the prime time to get started with your chosen CMS solution is right now.

Still, have doubt then drop us a line. We at Ecomsolver, have a talented pool of developers to guide you and help in every stage of development. Ecomsolver is a company engaged in providing world class web designing and development services globally at cost-effective rates. Contact us for any web related query.

Surbhi

Author Surbhi

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