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Tips to Choose the Right eCommerce Platform for Your Online Business

By November 14, 2018
Choosing the right eCommerce platform has never been easier the reason behind this is the eCommerce platform market isn’t a tiny one, today there are almost hundreds of options available – some might have a simple feel to them, while some are cluttered. But that is not always enough many points need to be kept in mind while choosing the right eCommerce platform.  It requires a great effort into building a successful e-commerce store then you might think. Some people think setting up an eCommerce store is like a fully automated business model that is hassle-free and doesn’t suffer pain. It is rumored to be trouble-free like brick and mortar shop at local. But that couldn’t be farther from the truth. Therefore e-commerce can be just as challenging as any other type of business.
Online retailing has seen extensive growth as shoppers are being conferred with personalized and comfortable shopping options. If you too wish to tap into the potential earnings, then your eCommerce store should stand distinctively, for this your choice of eCommerce platform matters. This stands true for the majority of retail business owners out there. Therefore to build an e-commerce business, you need to drag a third-party platform like Shopify, BigCommerce, Magento, WooCommerce or Volusion. So, you can sell products independently through a custom-built website, but in order to an extent your operation really, at a certain point you’re going to require one of these platforms. While building your store, you will come across many hurdles mainly the selection of eCommerce platform. You will come across a pile of eCommerce platforms, each having its pros and cons, hence leaving you confused. So you need to go through these things while selecting the right eCommerce platform for your online business to streamline it on a global scale:

♦ Stock Size

Whenever you’re browsing for a store platform to use, always consider your size of stock and ensure that you’re paying the smallest amount of money for the services that you need. Various businesses will provide alternative payment methods for just a couple of products. So, select the platform that best suits your business while considering the size of stock as you are going to give money, time and efforts.

♦ Self-Hosted or Hosted: 

Web hosting plan is a key factor while considering your platform options of an e-commerce store. If you feel confident in modifying the look of your online store on regular basis, look for platforms that will enable you to have a self-hosted version of the website. It gives complete control of the online store. On the other hand, a hosted e-commerce plan offers you an array of options like the website, domain, shopping cart, etc. on their space without any maintenance.

♦ Broader Payment Options: 

If you are having an e-commerce business that is running in different parts of the globe, you must correspond your users with multiple payment options, so that people from different countries can do the transaction in their relevant currencies easily. In order to implement this, you need to know your target audience and accordingly survey the payment gateway options of different e-commerce platforms.

♦ Calculate theCosts: 

Before you spend the money an e-commerce platform ensure that you can support the cost as all platforms have costs associated with them. Before choosing the platform you should think wisely; it’s an investment for your business and an important one. Another thing to consider is whether you’ll be paying a flat monthly fee or if you should expect to pay more for transactions, server storage, and plug-ins. All of these costs need to be kept in mind, to make sure they fit well within your business model and existing cash flow.

♦ Sealed with Security: 

With the surge in concerning rate of cybercrime, online entrepreneurs tend to be more vulnerable to these crimes. Being an online store owner it is entirely your responsibility to safeguard the privacy of your users because your website will contain substantial private data of your users like debit/credit card details, phone number, address etc. So, select the best e-commerce platform that provides you with maximum security by providing you with an HTTPS site.

♦ Hassle-free User Experience:

Unlike traditional stores, you don’t require a salesperson assisting customers in every lane of the store. With an online store, you still need to provide your customers with the necessary personalized experience. You need to have a dedicated backend team assuring that everything at the frontend works optimally. This primarily aims at providing the best shopping experience to the audience belonging to different locations.

♦ Make Sure Your Team Can Use It: 

Before you sign up for a particular platform, make sure who on your team is going to manage it efficiently. Remember, your website is the front face of your business so it should be managed appropriately to provide the customer a positive user experience. If the interface is confusing for someone who is going to manage it, then it can you adverse results. eCommerce platform is supposed to make business easier by selling products to their customers and receive positive feedbacks by streamlining the transaction process.

♦ Platform that markets your business: 

Marketing is the best source to reach out your audience. So it plays a vital role while choosing the eCommerce platform. The eCommerce platform that you opt should be capable to satisfy your marketing strategies. The platform should integrate with social media networks, adding a blog, email marketing and SEO features etc. so choose a platform that allows you to grow effortlessly by fulfilling your marketing needs so that you can reach your potential audience.
The bottom line is: while choosing the best eCommerce platform, you should think from the user’s point of view. This will allow you to provide enhanced user experience to shoppers and your business will be displayed as a valuable brand in the market. You are giving your time, efforts and money to grow your business. It should be designed to convert traffic into sales and boost up your revenue. The host is where your site will live, and that should be on the most effective and reliable service you can get. Factors mentioned above should be considered to make the best possible choice for choosing the right eCommerce platform for our very own online store. The platform you opt for your e-store should work for your customers and merchants.
Still confused then Ecomsolver is here to help you to choose the right eCommerce platform for your online business. From consultation to designing and development, Ecomsolver has an expert team to guide you. Whether you want to start from scratch or wish to redesign your store we are here extending our helping hands. Being the top eCommerce development company we are prominent in offering best eCommerce designing and development services in all major platforms.
Surbhi

Author Surbhi

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